Facebook will do this to me sometimes. I see a comment from someone who I like and respect, but I don’t agree with the sentiment. So I type a sentence.
Only it’s not just a sentence. Well it is briefly just a sentence, but that sentence makes me want to type another sentence. And then another one. And then a second paragraph.
And then that extra bit makes the whole thing long enough to need some structure, so I put a pre-amble at the start.
And then I stick another paragraph in the middle, because it doesn’t flow right.
And then I see an opportunity to link to something else I’ve been thinking about.
And before long it’s an entire blog post that I feel I should probably copy out because actually I’m quite proud of how it reads.
Always this happens when I’m full of wine. I’m sure that’s completely unrelated.
So this was today’s. Apologies to Mark, who made a tiny, entirely justifiable, throwaway.comment about some dick politician blethering about Brexit and then found himself having to read all this shit that I wrote. And now it’s here too, just in case not enough people were bored with what I have to say. Hooray for the internet!
There’s no need to worry, there’s zero possibility of a second referendum.
Can you think of a situation where this has happened before – politicians opposing a clear decision by the people? Usually politicians just bend over and take it up the arse when the public has spoken, because they need the public support to get voted in the next time.
What’s different this time?
The world is changing. Political battles are fought not with facts any more, but with marketing. Well, they always were, but in the past there hasn’t been the quantum shift in psychological manipulation that there has been in this single year. For Christ’s sake, *Donald Trump* is the Republican candidate. Donald fucking Trump! Because he knows how to do marketing better than anyone.
Nobody outside the US sees him as anything other than a laughingstock. So how is he so popular? Because he’s unbelievably good at marketing. Everybody outside the US is bemused, because they’re not targeted by the marketing.
Boris’s team copied his techniques. They didn’t bother with facts, they wielded psychological weapons. They are hypnotic when you are subjected to them. “Take back control”. “£350m a day”. They’re all visceral and they make us *feel* the right way. This is the future of politics. Whoever’s better at psychology wins.
If you look outside the UK, you’d be hard pushed to find anybody who thinks it was a good idea for the UK to leave the EU. Most of them couldn’t give a shit, granted, but that makes them immune to the emotion. They’re just looking at the cold facts. And they’re all bemused.
Just like we are at Donald Trump.
This is not a coincidence.
Let me leave you with this question. If we were to have a second referendum tomorrow (which we clearly won’t), how do you think it would go? And whatever answer you give to that, do you think that would be better, worse, or the same for the UK?
Mark riposted with the, again, entirely correct point that both sides had their pants well and truly on fire throughout the whole campaign. Politicians are, by their nature, repelled from the truth like I am from TOWIE. That is 100% true. I just think the Leave campaigners were a lot better at it, because they’d employed an evil genius of their own to do their social engineering for them. I hate the fact that we’re all moist robots, so easily manipulated by marketing, but I still sing the fucking Shake-n-Vac advert from 30 fucking years ago, so it’s a really hard point to argue against.
The next year will be the real shift in understanding – that’s the time when we’ll all start to learn exactly how these things have come to pass and the mechanisms behind them, and in ten years’ time it’ll be as commonly understood as wearing a tie to an interview and not getting your cock out at a wedding. Well, not during the service, anyway. After the cake – that’ll probably be OK by then. Times they are a-changin’.